Lori Senecal assumed the CEO role at the CP+B Global, MDC Agency Partners, in March 2015. At that time, this position was new to the company. Before taking the new post, Lori was the CEO and President at MDC Partners Network, a role she retained even after becoming the CP+B global CEO. Currently, Lori aims to depart from her CP+B position and the company, all together, at the end of 2017. Despite her nearing departure, she is aiding in the development of the future leadership teams of CP+B. CP+B is taking their time to make cautious, yet thoughtful judgment regarding the leadership team which will allow a smooth handover upon Lori’s exit. One of the most recent changes is the promotion of Danielle Aldrich, a managing director, to become CP+B West’s President. CP+B West hold CP+B Los Angeles and CP+B Boulder. More details can be found on Inspirery.
In a message from Chuck Porter, Chairman and Co-founder of CP+B, he noted that Lori has been an instrumental leader in the company. Mr. Porter says that Lori has been a cornerstone of the company in helping it gain a fresh look. The changes helped to transform CP+B into a worldwide agency that is flexible and nimble at the same time. Lori is highly regarded in her circles as well as at CP+B, and one of the biggest reasons is because she managed to snatch the American Airlines Account in October 2015 from TM Advertising. That was a great achievement for her and CP+B as a whole considering TM Advertising had retained the account for 25 years. You can visit Fast Company to know more.
According to Adage, before working with CP+B, Lori Senecal served and gained notable experience while working with a multinational advertising agency called Kirshenbaum Bond. At the time, Kirshenbaum Bond was trying to go beyond its New York environs. Lori Senecal was the Kirshenbaum CEO at a point in time where the company had around 300 employees and about $700 million billings from their clients who were Diageo, Panasonic, and BMW. Kirshenbaum acknowledges her for her innovation, creativity, and leadership. Kirshenbaum says that she is the initial person they ever thought could handle the company excellently and give it a great reputation.